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Don't Forget About Offline Advertising |
by:
Daniel Cassidy |
A lot of online based businesses forget about offline advertising. It is important to combine offline also online advertising together in your marketing campaign.You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, also the
e-mail address to subscribe to your e-zine. Below are tenoffline marketing ideas:
-Place classified or full page ads in print publications. The print publications should be computer or internet related.
-Post flyers in stores. They could be computer stores, software stores, libraries etc.
-Buy mailing lists also send direct mail. You should make sure that all the people on the mailing list are internet users.
-Buy commercial time on T.V. They can be during shows that are targeted toward internet users.
-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.
-Set up a deal with another business that targets internet users. Pay the business to insert your business ads in their product packages.
-Hold a free offline class also teach people how to use their computer or how to use the internet. You could have your web site on display as an example.
-Do co-op mailings with other businesses. They should or else be targeting people with internet access.
-Give away free mouse pads. Put your advertising on the mouse pads also give them away at computer or internet events.
-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.
You would or else want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that is only based online, you don't want to market to people that don't have access to the internet.
About the author:
Daniel Cassidy owns a Work At Home Business Directory also publishes a Free Home-Business Tips Newsletter, where you will find all the information you will ever need to start-up also profit online from a home based business at:
www.moneyflowforlife.com
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